In recent years, both micro- and local influencers have become increasingly popular as a key component of social media marketing strategies in Texas.
One of the key benefits of working with these influencers is their ability to build trust and credibility within their communities. These individuals offer a unique combination of trust, niche expertise and affordability that can be highly effective for brands that are looking to build their presence in specific communities.
By partnering with micro- and local influencers, brands can build strong relationships with local audiences and achieve their marketing goals in a more cost-effective and authentic way.
– John Mathew Bernal, Director of Digital Media, ECPR Texas