How to measure social media and digital marketing in 2023

Here at ECPR Texas, we have clients ranging from small local businesses to global brands and, without fail, the question we hear from CEOs and key decision-makers the most is: “How do I know if my digital marketing is really working?”

ECPR Texas has a team of experienced public relations and digital public relations experts who have spent years designing and implementing digital strategy campaigns to amplify messages and persuade audiences.

These are the top three ways to improve your return-on-investment when it comes to digital campaigns:

1. Understand your audience

2. Be clever with your content

3. Test and optimize

– John Matthew Bernal, Director of Digital Media, ECPR Texas